There are many ways to approach design capabilities on Facebook. These possibilities provide endless options for images and upload sizes. Still, it’s important to use recommended upload sizes to ensure the best quality for your content.
The size recommendations below apply to both personal Facebook accounts and Business pages. While images may appear on your feed or post at a certain dimension, we recommend uploading at a different, larger size. But don’t worry, we’ll go over both!
Facebook Profile Image
On Facebook, your profile photo is formatted as a circle with the minimum size being 180px x 180px. It appears as 170px x 170px on desktop and 128px x 128px on smartphones.
Facebook Cover Image
On your profile, the cover image or cover photo is the large image displayed behind your profile photo at the top of the page. The minimum size is 400px x 150px, but we’d recommend sizing up due to the way it’s displayed. Cover photos display at 820px x 150px on desktop and 640px x 360px, so we’d recommend a photo 820px x 360 px with important information kept within the “safe zones” of where the image crops in different displays.
Also, keep in mind the placement of your profile photo in reference to your cover photo. The profile photo is always on top of the cover photo, so be sure to design around this or choose an image harmonious with the profile photo placement.
Facebook Shared Image
A shared image or image post is one of the most common types of sharing and is recommended to be sized as 1200px x 630px.
Facebook Shared Link Image
Similar to sharing an image, but with a few more fields and options for customization. With a shared link, you can choose how you want your image displayed with the link as the following options: A square photo, with the image on the left and text on the right or a rectangle photo, with the image on top and the text below. Although both of these images get scaled down for display, it’s recommended to be uploaded as 1200px x 630px to maintain image resolution.
Facebook Highlighted Image
Appears on a page as 843px x 504px, but recommended upload size is 1200px x 717px. Highlighted images are great for announcements or celebrations.
Facebook Event Image
These images are scaled down to 470px x 174px, but it is recommended to upload at 1920 x 1080.
A factor in making a note of is Facebook’s regulations on text content within ads. Although we didn’t go over any ad sizes, many times users or businesses may promote existing imagery as an ad or promoted post—make sure that no more than 20% of the ad contains text if you want to promote! Too much text on your image may disqualify you from getting approved for promotion.