Instagram Stories are quickly becoming a go-to outlet for influencers and businesses alike. There is definitely an art to it, and it's essential to find out what style works best for you when crafting your own content. We got to chat with Teresa Archer and Cassidy Boatright of Darling Magazine to find out their favorite tips for creating intriguing content on Instagram Stories. Read on to find out what it takes to make an Instagram Stories takeover successful, balancing planned out vs. spontaneous content, making sure the visuals are appealing, and more!
Honestly, I think an IG story needs to be something that feels authentic and contains the personality and individuality of the individual or brand. Regular Instagram posts are more curated, while stories are more time-sensitive. You only have short seconds to convey a thought or moment, and therefore a story that holds it's own as a true reflection of the person is what intrigues viewers.
I think you should probably know the "why" or "what" to your story ahead of time – decide "what am I revealing in this?" Then try to go with that. Some people just aren't that spontaneous, and others are.
I think somewhere between three and seven... past that and it becomes too much information for most of us.
Think about how you would talk or relate to your close friend – and remember that this will disappear in just 24 hours! It's not going to have a lasting impact on your social footprint so you can be much more silly than if you were crafting a post or blog.
That's an interesting question – I think it depends on what your Grid is like and what you want to use Stories for. If your Grid is extremely polished, as so many are, I think you need to answer the question, "What's another side of me, or something about me, that's important and likable, but hard to access from my posts?" For my personal site, I come across as thoughtful, aesthetic and even slightly intellectual in my posts, but I'm also really goofy – so I use my stories as a space to "let my hair down" and show that less serious side of myself. What are your top 3 tips when it comes to IG Stories vs. Grid?
I think what makes these successful is the confidence of the takeover brand or person in bringing exactly who they are to the table.
Emoji. Always emoji.
Take what you're seeing or feeling in the moment and translate that into a photo. Then, let the moment speak for itself within a photo or highlight an element with a word or two to give context and to direct the viewer to the meaning of the image.
Lots of doodling in class growing up (lol). But seriously, I just love handwriting—so I don't do anything particularly special. I do always slide the writing tool down to the smallest size and use my index finger to write my nicest!
Don't talk too much! Make what you're saying digestible. People don't really want to listen to ultra-long-winded stories or posts. In my experience, people prefer one or two impactful images!
Making a real connection by finding points of unique similarity between the guest and the platform audience. Takeovers should add interest and special value to an account's IG following. Plus, some kind of freebie never hurts either!