When it comes to Instagram and Pinterest, what is most important to HUM Nutrition?
Most important for us is fostering community, sharing positivity, and providing the right amount of knowledge so that people can make the best decisions for their bodies.
How are you addressing social media in light of the Coronavirus?
We are continuing to share content that aims to inspire, motivate, and help people feel good in their skin and body. In lieu of everything that is going on, we’ve launched a new IGTV program that features free wellness classes by our RD nutritionists as well as leading experts in skin, body, hair, and mood. Our classes range from nutrition tips to cooking to meditation, breathwork, dance, bedroom feng shui, organization, and more. This is to help our followers navigate the current situation, normalize a healthy routine, and ease their minds.
Your Instagram really pops thanks to your colorful packaging. How do you strategize your feed and stories and decide where to place what?
We have an editorial calendar to plan out the year, which we sometimes adapt to topics that may be pressing at that moment. The key is to balance content with conversations that we anticipate and feel strongly about.
For example, the launch of Private Party, our latest probiotic formulated to support vaginal and urinary tract health, is often a topic not openly discussed. Yet, so many women are impacted by the imbalance of their vaginal microbiome. We felt strongly about normalizing such concerns and opening the dialogue. On Instagram, we executed this by sharing content that was educational, inspiring, thought-provoking, and relatable
You use a lot of UGC (user-generated content). How do you decide what you want to post in your feed? What are the parameters?
We share UGC that we believe will leave people feeling good and inspire them to complete their beauty and wellness routines from within. We love sharing our customers’ success stories and routines. Generally, we like to keep it authentic, informative, and colorful.