The holidays are the perfect time to dive into IGTV. Whether you're new to IGTV or you've been using it for quite some time, it's never too late to start integrating it into your social media marketing strategy. Now that IGTV is gaining momentum, and becoming a go-to for brands, influencers, and small businesses - it's the best time to tap into it and utilize one of Instagram's key marketing tools!Today, we're talking about ways in which IGTV has become influential in the space and how you can maximize its benefits throughout the holiday season when it comes to sharing innovative content with your audience. First, let's dive into how to elevate your presence on IGTV during the holiday season, and the many benefits that come with harnessing a more significant presence on one of Instagram's most popular additions.Brands fromWest Elm andNordstrom, toClub Monaco andGlossier, are using IGTV more and more when it comes to their social marketing endeavors."IGTV offers a different way to reach people in the place where they're already spending most of their time. Building a library of videos formatted specifically for IGTV opens a wide door to get more viewership, go deeper with an audience, and provide more value." - Social Media Examiner
PRO TIP: As of this year, Instagram now supportslandscape video! So now, you can get even more creative with the holiday content that you're creating this season for IGTV.
As you can see, there are many ways that you can tap into and utilize IGTV during the upcoming holiday season. We hope that you enjoyed reading today's blog post on ways to elevate your brand on IGTV and how to maximize your content!
For more tips and tricks on strategizing with IGTV, make sure to head to ourblog.
Happy Holiday planning!