The 'Swipe-Up' feature in Instagram Stories is a game-changer to driving traffic and sales to your website or blog. This feature is currently only available to Instagram business accounts with over 10,000 followers or verified accounts. The 'Swipe-Up' feature is perfect for businesses and influencers looking to share new content or products for their followers to easily have access to! Here's how to use the 'Swipe-Up' feature in Instagram Stories:
Whether or not you have access to the 'Swipe-up' feature, there's plenty of other ways to better serve your Instagram audience. Create Story Highlights so your content lives on beyond 24 hours. Like your grid feed, Stories Highlights are always there to help tell the story of your brand. (Related: How to Create Instagram Story Highlights)
Another way to engage your audience is to make your Instagram Stories more interactive with quizzes and polls. Instagram Stories polls and quizzes are not new per se, but they’re effective and interactive, which will increase your Instagram Stories engagement dramatically. (Related: How to Use Instagram Story Polls)
For more Instagram marketing tips and strategies, head to the PLANOLY blog! And as always, the PLANOLY app is here to simplify your marketing efforts – like scheduling your stories with tags and links.