Instagram used to be much more "instant" than it is now. We now tend to be much more focused on curating our content and paying attention to how our brand shows up on Instagram. This often means that we are setting the bar higher for content — better, higher quality imagery, cohesion with our overall brand story, and a consistent Instagram grid — right down to the colors we choose and the composition of our images. I think this is a good thing, but it also means that we're missing out on opportunities to share more of our story and really give that behind the scenes context that I know I used to share a lot of, simply because the lighting conditions aren't ideal or a setting doesn't represent our brand in the way we'd like it... you get the picture, and you've likely been there. This is where I believe Instagram stories can be a brilliant way to enhance your overall — and of course, more specifically, Instagram — content strategy. As is the case for creating any content for your business, regardless of platform, it's worth taking the time upfront to narrow in on what you're trying to achieve with your story content. It should, of course, align with your overall Instagram strategy as well.
And lastly — Keep it FUN! This is a platform that encourages stickers, emojis and colorful scribbles, so don't fight it — embrace it! Again, think personality here and let yours shine through. Don't overthink it too much. It'll disappear in 24 hrs, and worst case scenario, there's always a delete button.
Paige is the owner and creative director of Studio Bicyclette, a lifestyle blog and creative studio that aims to inspire and help brands and businesses find their magic, style their brand and tell their story. Her wanderlust and ability to find and create beauty in the unlikeliest places comes from a belief in fairy tales that started at an early age, a place where imagination is a tool that can be used to tell a story, spark creativity and solve any problem. When she's not styling a photoshoot or helping clients implement a social media strategy, you can usually find her dreaming up fancy cocktail creations, planning her next adventure or hunting for the perfect shade of pink lipstick.