Let’s face it. As business owners, bloggers, creators, and marketers, we are in the business of creating new content regularly. And even when we’re not creating new content, we’re dreaming of new content ideas to pitch at our next meeting — it’s a never ending cycle.
However, when it comes to creating new content, sometimes it’s actually more beneficial to refresh your existing content instead. Yes, we are saying that updating previous or old high performing content rather than creating new blog content is sometimes more useful and beneficial.
Now we know creating new content is usually the answer. But, after doing our research, we’ve discovered that showing your old content some occasional love goes a long way towards increasing your website traffic.
Updating and refreshing your existing blog content ensures it’s always relevant to online searches that lead to improving your search optimization and traffic. This is especially important when that older content’s traffic starts to level off and decline.
But before you start thinking to yourself, “great, another thing to worry about!” it’s really not too bad. All you need to do is focus on finding your evergreen content that could use an update. Because the amazing content you created a few months ago deserves to shine bright against your competitors’ new content.
Here’s all you need to know about content decay, slowing it down, and improving website traffic for potential SEO knockouts.
Let’s get started.