Before we jump into promoting, let’s take a step back. We encourage you to ask yourself, “Is my online store completely ready?” A quote that applies perfectly to the importance of having an optimized online store: “You can't build a great building on a weak foundation. You must have a solid foundation if you're going to have a strong superstructure” (Gordon B. Hinckley).
If your online store isn’t optimized to the best of its ability (a weak foundation), then you’re probably losing potential customers. Create a solid foundation by optimizing your online storefront. Keep in mind, there are so many ways you can do this. To get you started, let’s start with optimizing your product pages. Here are 3 questions to ask yourself:
Question #1: Are my product pages simple & not distracting? - Create a simple and efficient product browsing experience by arranging the look and feel of your product pages if necessary.
Question #2: Do my products have simple, catchy, & SEO-friendly titles? - Create concise and SEO-friendly product titles for each product. This will help your product pages rank higher in search!
Question #3: Are my product images engaging? There’s a reason why “a picture is worth a thousand words'' is such a popular quote. Your product images need to look the best they can be! This helps entice and educate customers on what they’re actually purchasing.