Our Creative Director, Brandy Pham, is a pro when it comes to smart planning. We're going to dive a little deeper into her planning process and give a few accessible tips to help you plan better. Brandy's go-to's for planning Instagram content are using PLANOLY's placeholder and swapping tools! These tools are super helpful for businesses or individuals - read on for the ins and outs of how you can utilize them for your own planning process.
Placeholders save the spot on your grid until you determine what image or content you want in that position. They're basically used as fillers on your PLANOLY grid, and they come in handy when you're editing images, waiting to receive content, or are unsure of what you want to post. We plan our Instagram according to our content calendar, and will often add Placeholders onto our PLANOLY grid when we're not sure what image or video we want to post yet. It's helpful to label your Placeholder if you have an idea of what you want in that spot. For instance, if Brandy is unsure what image she wants to post for National Watermelon Day, she'll add a Placeholder in a similar color scheme and label it with a watermelon emoji and the date to post. This helps maintain our planning grid and keeps the flow consistent!
The next step in the planning process is swapping! Once you know what content you'd like to share in place of the Placeholder, it's time to swap it out. We like to post a variety of original content and user-generated content. Our Social Media Coordinator, Megan, looks on our grid and collects photos by color scheme along with the original credit and Instagram handle as the file name (this makes it easy to track and visibly see who the source is). Megan does this through our DISCOVER feature. Once our Creative Director reviews and selects the images she wants in place of the Placeholder - we use our swap feature to change out the image. These simple steps make the planning process extremely efficient and smooth!
*Pro Tip: Tune into our Instagram @planoly to watch the mobile tutorial.