Let’s upload some videos! This might be the last step to creating a successful YouTube channel, but there’s no doubt it’s the most important.
Outside of creating the content for your videos, during the upload process, you’ll need to create great titles, add descriptions, tags, and add categories – all in the name of YouTube SEO. Let’s break down each category below:
Title - video titles play a big role in discovery. When viewers are searching for videos, think about what words they would search for given a particular topic and build your title around that search query. The title will largely determine whether someone clicks on your video. So make sure the title is enticing, concise, and direct.
Description - Your video description is what viewers will see underneath your video after they click on it. This is where you summarize your video content. You should implement the proper keywords for your content and keep this description under 1,000 characters. Why? Well, YouTube will only showcase 100 of those characters in the description preview. So you’ll want to make sure the critical items in that description are near the front of that copy.
Tags - Tags help your viewers and YouTube know what your video is about. Think of them as hashtags, but for YouTube. This helps the platform align your videos with other similar content. Be sure that tags aren’t misleading and speak directly to the content of your video. YouTube does penalize users for misleading tags.
Categories - Categories help group your videos with others of a similar nature on YouTube. Think about what works for any particular category and use categories that will give your content the best chance of being discovered.