Instagram’s rolling out new features left and right like their introduction of Reels in August. But Instagram Guides is something new and different and, dare we say, useful for content creators like ourselves. And while Instagram Guides is still in its infancy, with that comes so much untapped potential that we really can’t wait to discover the more people begin using this tool.
Instagram Guides debuted back in May 2020 as the Facebook-owned platform focused mainly on wellness content to help alleviate pandemic induced stress. They partnered with organizations like the American Foundation for Suicide Prevention and Headspace Australia who offered tips to managing anxiety, grief, and connection during this wild ride of a year.
Guides are accessible through the Instagram Explore Page and on an account’s profile. And just in time for 2021 content strategy goals, Instagram is offering its Guides feature to every account to use and make their own.
There are three types of categories your Guides can fall under – places, products, and posts. All three of these guides are meant for every type of creator and are completely customizable and adaptable to your needs.