Stop for a moment and consider your brand. Do people have a positive experience while scrolling through your Instagram? Does your content reflect your brand identity? All of this leads to a successful Client Experience, which is the entire experience that your brand provides to a potential or existing customer. The goal is to create the best, most memorable experience so that your customers come back and even more, share your brand with others as well. We recently co-hosted #TuesdaysTogether in Austin with The Rising Tide Society to discuss the importance of Client Experience on Instagram. Over 85 people attended the event, ranging from entrepreneurs, small business owners, photographers, and more! The Rising Tide Society is an international creative entrepreneur community, and they meet every month to gather, learn, encourage and build relationships. Our founder, Brandy Pham, spoke at the event on the topic of Client Experience and all of the elements that go into that. We're going to dive deeper into the topic and give you tips on how to ensure your Instagram presence produces the best Client Experience.
Good branding is an essential part of a positive Client Experience. If someone visits your Instagram, having a beautiful and strong brand image will make them want to come back. When your content reflects who you are as a brand, your followers will have a better understanding of your image and purpose. Think of Instagram as an online portfolio that is constantly growing.
Use Planoly to create a fluid grid and bring your brand to life on Instagram. Plan your grid using our drag and drop feature, upload videos, split images, and more. Planning out your grid will take your curated images to the next level and increase engagement!
Another important part of giving your followers a positive client experience is to keep it real, and Instagram Stories makes this super easy! Users and brands alike are quickly adopting this new form of expression on Instagram by giving their followers BTS (behind the scenes) looks, instructional videos, everyday moments, bloopers and more. It's a place to let your guard down and share things that wouldn't make it onto your perfectly curated grid.
There you have it! It really doesn't take a lot of effort to ensure that you're creating an incredible client experience for your followers on Instagram - it's all about staying consistent with your content, communicating with your followers, and staying true to yourself.