Remember when we dissected the 5 C's of creating content for Instagram? We acknowledged that color is one of the most effective ways to communicate the essence of your brand, and the importance of defining your Instagram color palette to create consistency within your feed (coincidentally, another one of those oh-so-important C's). So if the first step is needing to identify what your brand colors are, then the second step is creating content that ties your color palette together. One of the best ways to do so — and one that has a significant impact on the overall look of your feed — is through your choice of backgrounds. The backgrounds that you choose for your photos have the potential to add character and color to your Instagram feed. A few examples would be flatlays styled on painted boards (in your brand colors, of course), colorful walls in your local 'hood, fancy tiled floors or a perfectly distressed wooden table at your favorite coffee shop. It's important to start paying attention to what's behind the subject matter in your shots.
Creating your custom backdrops is an excellent way to create brand consistency and a signature look for your photos, and they don't have to be expensive. They'll help your content stand out in a sea of beautifully styled and shot images, not only highlighting your subject matter but also adding character to a photo and helping to tell your overall brand story.
Colored Backdrops is one of my favorite ways to incorporate brand colors and the perfect way to create a lovely balance in an Instagram feed. There are lots of options when it comes to colored backdrops. I'm a big fan of the solid colored backdrop, especially when you're showcasing something simple in your photo. It's a great way to add personality and highlight the brand colors you've identified. You have a few options when it comes to colored backdrops: colored poster board is always an easy choice, or you can pick up a seamless photo backdrop, which will last for awhile, but you will need a stand for it. I've also used wrapping paper or even just regular-sized colored paper if the subject matter is small enough. Though it's a good idea to keep your eyes out for sheets of colored paper, wrapping paper or seamless photo backdrops in your brand colors, it can be limiting to find that perfect shade. I recommend creating your own boards to use. They're more durable than paper backdrops, can be made in a variety of sizes, and most importantly — you can probably find the exact color you want at your local hardware or paint store, so matching to your brand palette should be a breeze. It requires a little more DIY time, but if you want to have more color options, I'd highly recommend painting your backdrops with these simple steps below...
1. Determine what colors you need to create balance and consistency in your feed.
Take a peek at your Instagram feed to get a sense of the overall palette and where any gaps in color might be. Also use this opportunity to pull any inspiration for the type of content you want to create, and specific color references as well.
2. Visit the nearest Home Depot (or hardware store of your choice) to grab a few sheets of what's called hardboard.
The ones I use are white and coated on one side, brown on the other and come in three different sizes - 2x2 ft, 2x4 ft, and 4x4 ft. They're all under $10.
3. Then head to the paint section and pick out the colors you want.
Instead of buying full cans, get the small sample containers used for testing out a color. They're usually about $2-3 a pot, and will be more than enough, especially while you're trying out colors and before you're ready to commit to a larger quantity.
4. While you're in the paint section, you'll also want to purchase a small roller, paint tray, and plastic sheeting.
5. You can then go ahead and paint both sides of the board, and you have a 2-in-1 backdrop in your signature brand colors.
These are what I use most often for my Instagram feed, and I now have a collection of about six key colors that I primarily use for my brand photos.
About our Guest Contributor
Paige is the owner and creative director of Studio Bicyclette, a lifestyle blog and creative studio that aims to inspire and help brands and businesses find their magic, style their brand and tell their story. Her wanderlust and ability to find and create beauty in the unlikeliest places comes from a belief in fairy tales that started at an early age, a place where imagination is a tool that can be used to tell a story, spark creativity and solve any problem. When she's not styling a photoshoot or helping clients implement a social media strategy, you can usually find her dreaming up fancy cocktail creations, planning her next adventure or hunting for the perfect shade of pink lipstick.