Last month, the PLANOLY team headed out West to San Francisco for an exciting event with HoneyBook and Rising Tide. We had the opportunity to meet and chat with several influential women in the space, and talk about all things visual content strategy. The lineup of panelists included our very own Brand Partnerships Manager here at Planoly Priscilla Castro, Evelyn Obamos from Pinterest, Natalie Walters from HoneyBook, and Reina Pomeroy of Reina and Company. Overall, it was a wonderful evening filled with laughs, small bites, drinks, and tons of amazing and insightful advice from our all-star panel on how to elevate your content strategy. We're diving into some of the key takeaways from that day below!
Honing in on your Visual Content Strategy is the key to maximizing your presence on all of your platforms. Whether it be your blog and Instagram, or your Facebook and Twitter...creating the perfect visual strategy is the key way in which your content will continue to resonate with your audience for months and months to come.
"The one thing that I've really tried to promote at PLANOLY is to keep a type of cohesiveness within your feed and content. Know what kind of tone or voice your brand has, what type of photos you're taking, etc... Your brand has a specific voice, and you have to create a cohesive structure to build on that." - stated Brand Partnerships Manager, Priscilla Castro.
We've heard time and time again that creating consistency within your content is extremely important when building your brand. And, being aware of the story that you're visually telling, as well as understanding how it's resonating with your audience is the first step in creating a cohesive look for your feed. Your audience is the most important thing you should keep in mind when creating your visual content strategy.
Evelyn Obamos from Pinterest mentioned - "A lot of what visual content strategy is, is really catering to your audience. When it comes to Pinterest, we have seen trends of specific verticals that perform really well including fashion, beauty, home decor, and DIY. You also have to keep in mind what each platform's intention is. Every single platform has a service that caters towards a specific demographic." When we break each platform down, we quickly begin to see the uses for each, and why sharing different visuals on each platform will allow us to keep an engaged and excited audience. Instagram can be used as a way to share small glimpses or sneak peeks into upcoming blog content, Pinterest can be used to re-share that content as well as a way of keeping a visual inspiration board, Facebook can be geared towards more in-the-moment promotions, and so on... each platform has its own intention and purpose, and we need to see how each one can best serve our specific content needs.
It's all about honing in on your niche and being an expert in your field. "You should know what you're going to be promoting. Whatever your content is, you want to be an expert in that field." - says Reina of Reina and Company. At the end of the day, our biggest takeaway should be to continuously engage with our audience to learn from them and see more of what makes them who they are. Our followers and audience are looking for a way to connect. Taking the next step in understanding them and getting to know them on a more personal level, while also honing in on your content niche, will allow you to maximize your visual content strategy fully. Natalie Walters from HoneyBook - "Learn from your audience and your engagement to make your organic content strategy better." We couldn't agree with Natalie more. When you create true and organic engagement with your audience, you build brand authenticity, and you create a larger more impactful voice for your brand. If you continue to learn from your audience and engage with them, you can't go wrong. It will only lead to bigger and better content strategy ahead!