Working as a freelancer undoubtedly comes with its perks. As alluring as the freedom of setting your own schedule and working from home might be, we know all too well that the holiday season can be challenging to get through as a freelancer since there are not too many people looking to hire freelancers around the holidays. Because of this, we wanted to create a survival guide especially geared towards freelancers to help them navigate through the next few months.
If you've been working a freelancer for a few years, you most likely have a decent list of prior clients you've worked with. Take a day and follow up with them to see if they're in need of any work, you never know who might need a bit of help during the holiday season. Because this time of year is notorious for being a bit slower for freelancers, take this time to reach out to brands or companies you've always wanted to work with. Write them a short email introducing yourself to them and asking if they're in need of any work in your field; this might seem like a shot in the dark but what's the worse thing that can happen? It's also a great way to get your name out there! A few things to remember when sending out emails to brands and companies or to previous clients: be considerate of their time by keeping your email short and to the point. Be kind and professional with your selection of words and if you don't hear back, then follow up with them once after at least one week has passed by. Remember to thank them for their time in advance and make sure to include your contact information within your email.
When you're responding to inquiries, start booking projects several months in advance. This may lead to you having no work for a few months until the projects start up, but once they do you'll be able to have a more steady workflow simply because your projects are booked in advance. Sit down and decide the number of clients you're realistically able to take on per month and set that as your goal. When you begin to receive inquiries, simply let them know your availability in your initial response to their email, that way they can quickly decide if that works with their schedule as well. If you have absolutely no projects to work on and no design inquiries, don't let it get you down. Instead take this as an opportunity to update your portfolio, work on a pricing sheet for yourself, organize your office, or anything else you've been putting off.
Whatever field you're in, there's probably some kind of online course or class you can take to learn even more about it. The next coming months are the perfect time to set some time aside for yourself and invest in your career as a freelancer. This could be in the form of taking a course or creating fictitious projects with deadlines and everything so you can create a project that is entirely under your direction to later add to your portfolio. It's a great way to stay busy while adding valuable content to your portfolio for potential clients to see.