Using an expert to build your social media presence is money well spent. Sonia shares that the clincher in her decision to hire a dedicated social media manager is understanding that this person could do 10x what she can accomplish on her own. As a mother and small business owner, her time is spread extremely thin. So the impact surrounding the 10x factor a social media manager can bring should be illustrated through a job description write-up.
How to breakdown your social media manager job description into 3 main sections:
1. Start with a high-level impact statement. What does your company do, and why is it an exciting time to join? Why should they want to work for you? Bottom line, what’s in it for them?
2. Now that you’ve captivated the job seeker, the second section should consist of the day-to-day. Get granular here. Social media manager responsibilities vary from organizing content calendars, sourcing images, creating assets, writing copy, posting to social channels, boosting engagement and visibility, building relationships with customers and partners, obtaining user-generated content (like testimonials, customer journey stories, and user photos), serving as the main point of contact on all social channels, recruiting influencers, researching market trends, analyzing the social media engagement data and come up with ways to continuously optimize. It’s a big job. Be transparent about what you need.
3. The final section should list out a blueprint of who you are looking to hire. Be broad here so the description casts a wide net. According to Harvard Business Review, women don’t apply for jobs unless they are 100% qualified. Unnecessary hurdles of exact past job experience limits the talent pool and can even be discriminatory. Be inclusive and make hiring for aptitude a main priority. Skill can be taught with the right attitude.