So you already know that hashtags help brands, marketers, and social media managers reach a wider audience, increase their engagement, and ultimately generate more followers on Instagram.
But for those hashtags to help you reach your goals, you have to put in the necessary effort and research to ensure that they make an impact. Let’s start by defining the different types of hashtags you might see on Instagram:
Community hashtags are probably the most straightforward hashtags on Instagram. They are meant to connect users with similar interests to a particular subject or movement. Instagram breaks down community hashtags like this:
“Hashtags indicating your product or service, like #sweater or #coffeeshop.
Hashtags indicate your niche in your industry, like #wedding photographer or #travelphotographer.
Hashtags for Instagram community in your industry, like #bakersofinstagram or #foodiesofinstagram.
Hashtags for special events of seasons, like #whiteday or #nationaldonutday.
Hashtags usng location, like #pastrynyc, #madeinToronto, or #sydneysweets.
Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday.
Hashtags with phrases relevant to what you do, like #becreative or #bakerylove.
Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day).
Hashtags with emojis, like #shoes👟 or #🌞
Use a variety of hashtags on your posts and stories, so your posts can reach different communities. For instance, if you have a bakery in NYC, you can use #nycbakeries to reach those looking specifically for bakeries in NYC, but also use #bakerslife for those who are interested in your day-to-day life as a baker.”
Branded hashtags are specific to your personal brand or that of your business. This hashtag is unique to you as an influencer, creator, brand, or business.
A branded hashtag could be something simple like your company name or it could be a marketing slogan. You can certainly have some fun with this and make it as fun or clever or thoughtful as you’d like. Just remember, it will be connected to you and your Instagram profile. Users will align it with your brand.
For example, at PLANOLY, we use #planolyfam as a way to connect with our community. Famously, Outdoor Voices branded themselves with #DoingThings. Hopefully what happens when you popularize your branded hashtags is that your customers, followers, and admirers will begin to use them!
Campaign hashtags are short-term hashtags that align with a particular marketing push, product release, or seasonal drop.
So think back to your last Christmas campaign, spring/summer collection, or new menu rollout; these are all cases where you would likely use a campaign hashtag. The campaign hashtag could be something surrounding your brand's Christmas theme, the name of your new collection, or the region where your new menu items find inspiration. Think #12daysofChristmas, #WearCelineThisSpring or #NewMenuWhoThis. Again, have fun with it and make it representative of your brand personality.