Top 5 Graphic Design Trends We'll See in 2021

    January 22 2021

    Top 5 Graphic Design Trends We'll See in 2021

    January 22 2021  |  Inspiration , Marketing , Design

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    After a doozy of a year, it seems that many people are heading into 2021 with an air of cautious optimism (keyword: cautious). And while we look forward to a brighter future, the world of design is responding with a similar vibrance. 

    Visuals evoking joy, nostalgia, and hope are coming to the design world’s forefront this year. Before these changes begin to take shape on social media, ads, and products, let’s dive into some of these trends you can expect to see in 2021!

    Stickers & Decals

    In the months past, we’ve watched the use of sticker-inspired shapes rise to popularity. Serving as easily recognizable seals of approval, stickers & decals evoke trust in viewers (while also serving as handy ways for designers to organize text). What we love about this trend is its versatility. These sticker elements can be executed in any way from an intricately designed star, complete with texture and hand-lettering, to a simple oval-shaped line with a san-serif typeface inside!

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    Blur & Grain

    Gradients are a trend of 2020 that we don’t anticipate phasing out just yet. However, in an effort to keep things fresh, we’ve noticed designers experimenting with adding unique grain textures and unconventional colors to their gradients. Pair that with slightly blurred foreground elements if you’re feeling bold, and the end result is a moodier, trend-forward design that will make your audience look twice. 

     

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    Put it in Print

    In response to the rise of social media activism, design has dove headfirst into the world of “information overload.” Many social graphics now serve to educate and inform, which leads designers to find creative ways to use as much text as possible. One way to do this is by drawing inspiration from vintage magazines and textbooks. These text-heavy layouts use subtle paper textures, simple line accents, and minimal color to evoke a sense of nostalgia without being overly designed.  In other words, they let the text do the talking.

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    Serifs 2.0

    We saw bold Serif typefaces everywhere last year and we’re certainly not mad at it. Serif typefaces won’t be going anywhere just yet, but if you want your designs to stand out from the crowd, you’re going to have to get creative! Whether it’s hand-manipulating the text or simply choosing a typeface with a little extra oomph to it (Adobe Fonts has lots of options), there are lots of ways to up your serif game!

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    The Bolder, the Better

    Now that we’ve made it through a dark & dreary 2020, we’re looking for all things bold, bright, and beautiful. Gone are the days of aptly named “blands” with their subtle color palettes and minimal graphics. The current consumer is excited about graphics that bring them joy and fill them with hope. Take a look at Burger King’s new branding and take inspo from their high-contrast colorful, bold, and daring graphics. We hope to see other brands and designers follow their lead this year.

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    Live up to 2021’s design standards using StoriesEdit. Our Instagram design tool makes designing bold, beautiful, and on-trend content easier than ever! 

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    Learn more about Claire Dollen, on PLANOLY

    Claire Dollen

    Claire Dollen is a graphic designer at PLANOLY. She is our go-to for design trends and finding inspiration on how to use our product design features.

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