Wellness, especially within the beauty industry, hasn’t always been the most attainable or inclusive. A lot of beneficial products come with a hefty price tag. But there are a slew of brands changing that, putting accessibility at the forefront with efficacious ingredients and practices to match.
The former was a major inspiration for Golde founders Trinity Mouzon Wofford and Issey Kobori, who felt caught between the crunchy granola wellness space that they’d grown up with and the new wave of prestige offerings that felt totally out of reach.
That said, Golde, a collection of superfood-boosted essentials (think turmeric latte blends and natural face masks), was built to feel easy, approachable, and fun.
Here, Mouzon Wofford shares why UGC has been key to Golde’s growth, how their community helps tell their story of quality ingredients without overloading on nutritional facts, and the expert tip to get your home “photo ready” when shooting with your iPhone.