What are your best social photography or editing tips for beauty bloggers and brands?
Make it look natural and easy! We love to do big, fun photoshoots, but overall on social, what performs best is cozy iPhone photos that look effortless. I recommend having 2 or 3 spots in your house that are "photo ready" — a cute corner in your kitchen, etc. That way, whenever the moment strikes, you can pop over there and get a photo without having to rearrange your entire setup.
What are the biggest challenges for Golde's Instagram?
Definitely bandwidth! As the community has grown, it's gotten really challenging for me to balance keeping up with Instagram and everything else on my plate as CEO. We're starting to grow the team so we can have more support there, which is really exciting.
What is your average engagement and how did you initially grow on Instagram?
Right now, we're at about 80K followers, and our engagement rate is 4.3%. I'm pretty psyched about that because it's held very steady since our following exploded from around 25K earlier this month!
Growing our account, in the beginning, was very slow and steady. It took us a year or two to grow our following to 10K. Once we found our community niche and started to lean into UGC, we started to see the growth pick up.