We said it last time, and we’ll say it again; it’s officially goodbye Millennial Pink and hello Gen Z Yellow and technicolor for the next generation of social entrepreneurs. Generation Z has already been dubbed a group of super creatives and digital masterminds, and now the most entrepreneurial and innovative generation yet.
Because Generation Z grew up in an era of overall progress, they are determined to make the world a better place. As the first digitally native generation, they are used to having any news source and social platform at their fingertips, making them one of the most informed and empathetic generations yet. Medium claims this is “a group with a heightened social consciousness and the means of connection to do something about it.”
We’ve witnessed Gen Z youth like environmental activist Greta Thunberg and gun control activist Emma Gonzáles quickly mobilize groups of Gen Z to lead movements that instill real change. Gen Z leverages their creative activism for social entrepreneurship.
A Nielson study also reports 54% of Generation Z say they desire to own their own company with factors like debt, the planet, control, and their desire to live a purposeful life driving their entrepreneurial goals. And because of this, we’re seeing Gen Z opt for less traditional education routes to avoid collecting debt and get ahead on solving societal issues with their businesses.