While every brand is unique, what styling tips apply to all your clients?
I think it's important to think about the mood you want to convey in your photos before you begin to style. Once you know that, it becomes much easier to choose your props, backdrops and lighting and the end result will be cohesive and well thought out.
I edit using Lightroom and Photoshop. A couple of other apps that come to mind that I have enjoyed using are VSCO and Snapseed. I think my advice when you're starting out with editing is to start with small adjustments and see if you can get the look you want without over-editing. But honestly, everyone has a different style and likes different looks and the wonderful thing about editing is you can start to develop your own style.
What styling props should every content creator have on hand?
The wonderful thing about using hand made things as props in your photography is that you can choose a neutral color palette to work with a variety of subjects, but it still has so much character and is much more interesting to look at than something mass-produced. Some of my favorite ceramic artists are JD Wolfe, Ian Wright, Luvhaus, Amelia Wrede Davis, East Fork, Wilson Creek. I also have some beautiful cutting boards from Alex Clarke. Another must-have prop for me is a collection of linen tea towels. Linen is wonderful to work with and gets softer and easier to style with after you wash it.
And you can never have too many backdrops! Here are a couple of resources: Ink and Elm – they have vinyl backdrops that are lightweight and easy to roll up for storage and for transporting. Woodville has double-sided and high quality painted surfaces. You can also make your own which can be fun to do and allows you to customize the colors and textures. There are a lot of tutorials on how to do that, but I don't think you really need to follow any particular rules. You can just start experimenting with what you like and you can always paint over it if you change your mind.