Reels are garnering engagement thanks to the algorithm, which gives you access to new people to connect in addition to your current followers. But the difference between a good reel and a mediocre one is education.
Christa Allen, actress, beauty influencer, and content creator, notes Reels was the first product from Instagram that she believes gives a creator consistent, organic reach. “It’s the perfect tool to reach new audiences,” she says, “and my following has increased substantially since I started using it.”
Whether it’s 15 or 30 seconds, these digestible videos shine a light on tutorials without being a long-winded lesson. But there are some tricks to the trade. Here, we dispel six tips from a select few of our favorite content creators and Reel aficionados—Christa, Matt Newman, Allison Bornstein, and Dr. Mariel Buquè—who utilize the recently launched tool as an educational platform.