In the wake of a pandemic, protests, and work towards justice, our community has found itself rethinking its approach to social media marketing. For marketers and content creators, diversity and inclusion is no longer a best practice; it's a responsibility.
Not only does your audience want to see you in your content, but they also want to feel like a part of your community. Diversity and inclusion (DNI) is no longer a topic reserved for your human resources department; it's a consideration meant for everything your company or brand creates, prioritizes, and shares. It's not a box you check off a few times a year; it's an ongoing practice. And while diversity is more natural to identify in your work, inclusion takes time and thoughtfulness.
"Diversity is being invited to the party. Inclusion is being asked to dance." – Vernā Myers
Diversity considerations marketing include gender, race, religion, socioeconomic status, sexuality, age, geography, and the current state of affairs. Inclusion in marketing means acknowledging everyone's perspectives, creating a space for people to be heard, and building a community founded on respect.
Social media has made everything connected and global – businesses and brands can no longer operate from a single perspective or persona. Your brand voice and your target audience should evolve alongside the DNI landscape. You'll need to update and continue to refine your voice and target audiences as your business grows.
We encourage our readership and community of users to join us in actively and consistently making diversity and inclusion a priority on social media. Here are the top five ways you can begin a new practice of prioritizing diversity and inclusion throughout your marketing.