DO
Speak your mind. Your voice matters. Share the things that you love and those that you want to change.
Spell check. We all make mistakes. Take your time and give your caption a quick second look before it goes live.
Respond to comments. Creating community is rewarding. So have honest, thoughtful, and fun conversations with your followers.
DONT
Write a caption that overflows. Into your comments. A detailed overview of how you're feeling in the moment is great, but keep it to 2,200 characters and maintain brevity.
Leave a caption blank. A picture may say 1,000 words, but context is necessary.
Forget to attribute. Original art or quotes to its maker. The caption is the perfect place to celebrate that artist or writer for their work.
Building your brand voice on social media has never been more important. With more and more communication taking place online and in DMs, your brand voice is oftentimes more visual than your product or even you. Getting it right is central to your online success.
Be sure to use PLANOLY to schedule your Instagram content and tap into our Analyze Web Dashboard to track your engagement and growth analytics!