The term voice is defined by the ability “to give utterance or expression to.” Essentially, that means it’s not just about the words you articulate or what you write. It’s your tone, your personality, and your temperament. Your voice determines the effectiveness of how you express yourself.
But finding your voice doesn’t happen overnight. It’s a process of trial and error, looking inward to discover who you are and how to best communicate with your audience.
Here, we share five key tips to help you develop your brand voice and craft a unique tone when speaking to your followers.