Danielle Sobel is the CEO and founder of Austin's cutest juice shop, Juice Society. They have an incredible selection of juice, smoothies, and other nutritious snacks (their avocado toast is next-level). We sat down with Danielle to talk about why she decided to open Juice Society and find out how she stays healthy on a daily basis. Eating healthy is not a diet, it's a lifestyle! She knows that a healthy outside starts with a healthy inside; read on to find out how she maintains a fit business and body.
I started JS after a long journey with chronic eczema and headaches. I was fed up with taking pills and slowly began to transition my diet, incorporating whole plant-based meals, juicing and new superfoods. After a year of experimenting with what worked for me, I became inspired and excited when I saw my headaches and skin condition virtually disappear. I went back to school at the Institute for Integrative Nutrition with the hope of helping other people transform their diet and essentially, their life. Juice Society became the platform that allowed me to help people incorporate easy, healthy options into their day to day.
This is tough because everyday is different, but it usually goes a little something like this:
As with any business, I'm challenged daily, but I think that's why I love it so much. Solving problems is what keeps me on my toes and staying creative. That said, I think managing priorities daily is a big challenge. We are in the midst of launching a new line of products for our business, so balancing that with the needs of the store is difficult (thank god I have an excellent team!). Proudest moment for me so far would have to be the day we opened the store and being able to see the difference our products make in our customer's lives. It's all still very surreal.
I had a really clear vision of what I wanted Juice Society to be from the start. I always imagined my business as a person, and I would assign characteristics to "her" which then translated to how we thought about packaging, our brand voice, and our values. As the business grows though, your brand should grow with it. We are actually in the midst of a redesign that still embodies who we are but with a more fun, fresh & futuristic approach. Successful is a funny word because it can be measured in so many different ways. Our community is really at the core of what we do, and we make every decision with them in mind. They are the reason we are still here and thriving so I would say it's 100% our customers and their desire for more innovative, fun products that fuels this business and keeps us on our toes.
Our business was 100% built on Instagram. We never pay for advertisement or have a PR team, so yes, IG has been essential! My three tips would be: 1. Know your voice.2. Keep things on brand.3. Keep it bright, light & interesting!
There's a lot of information out there, but there is NOT a one-size fits all solution. I always recommend starting out with small, manageable steps - like adding one juice into your day, or switching lunch to a plant-based meal or adding a new superfood to your morning smoothie. Don't get overwhelmed or intimidated; food should make you feel GOOD!
Have a clear vision of your brand, know your numbers, and don't be afraid to ask questions!