Holidays sales and digital impressions continue to soar with each new holiday season. And while this year will be vastly unique from any other in the past, even COVID can’t change certain consumer behaviors during the holidays.
This April, holiday-related searches increased by 77% as opposed to the previous year. That same survey suggests that by campaigning to your audience earlier, the chances of your success increase by upwards to 65%.
Last year, Pinterest shared that 50% of its shoppers had finished their holiday shopping by Thanksgiving. That number is almost certain to increase this year given most shopping will be done online and doesn’t require much physical effort.
But maybe even more important, Pinterest reports that nearly 50% of Pinners globally want help from brands to take their holidays to the “next level.” So, are you helping your customers level up?