Since when did holiday content planning begin in spring? We’re not quite sure when this change took place, but if you haven’t already started planning out your content strategy for the holidays, you need to get on that! Lucky for you, we’re here to help jumpstart your planning!
The holiday season is the busiest time of the year for small business owners, creatives, and shoppers. But this season marks a sharp contrast from all others, as in-person shopping will be a challenge in some places and virtually non-existent in others.
Due to this forced shift in consumer behavior, content marketing and e-commerce will be more critical to holiday success than ever before. And with shoppers starting earlier than past years to get ahead of shipping delays, you have to plan accordingly.
Alongside timeliness, the effectiveness of your holiday content planning will be decided by how well you manage your resources and understand your consumer. In this post, we’ll explore the critical strategic pillars that can help make your holiday marketing campaign a successful one, and add a light to an otherwise extremely odd year for yourself and others.