Gift guides tend to be pretty self-explanatory: they guide customers towards purchase decisions based on a particular product category, market, or trend. The curation of these guides can vary based on details like industry or price point. Still, given the uncertain economic climate, this year presents an opportunity to iterate your guide to meet customers where they're at currently. Let's examine the following scenarios.
Traditional Guide: Consumer Brands
For emerging or consumer businesses, a traditional gift guide is a good starting point to streamline your marketing around core products that are distinctive to your brand. Keep your product segmentation simple by creating categories based on the kind of product or giftee. For example, if you're a fashion brand, your curation might be broken down by apparel type (i.e., outerwear, dresses, and so on). You may also choose to curate products based on style preference (i.e., for the minimalist, for the athleisure lover, and so on).