In the earliest days of social media, Facebook had a mission “to make the world more open and connected.” Over the past 15 years, Facebook and other giants of social media have done exactly that – bringing connectivity to the world and democratizing its endless array of voices.
In time, though, those voices have gone from simply being heard to deafening in their screams for social and cultural justice – birthing what we now know to be call-out culture.
Not to be confused with cancel culture, call-out culture represents publicly criticizing (or calling out) a person or a brand for violating some form of accepted behavioral standards.
Growing more widespread on social media in the last few years, call-out culture has oftentimes been politically charged or in relation to social justice reform. Yet, individuals and brands have also found themselves at the center of call-out culture given things they have done, said, or simply been associated with.
Responding to online criticism is tricky to say the least. But that’s likely due to the fact that call-out culture itself is hard to pin down.
Is there a right or wrong way to approach calling someone out? Does calling out someone need to take place in a public forum? How do you measure tact when correcting yet allowing them room to, well, make corrections?
We're digging into call-out culture and how those who are the center of criticism should respond to it.