Brands aren’t always going to reach out and offer you piles of money for your influence. More often than not, you’ll need to create a dialogue with brands yourself (unless you have a manager to do that work for you). For this, you’ll need a media kit to share with brands and businesses.
Outside of outlining your portfolio and showcasing your brand aesthetic, a media kit essentially shows potential partners you’re serious about your work. It's visual proof that you are a professional and worthy of their time and investment.
Think of your media kit as your business card or your resume; it’s how you introduce yourself to anyone interested in you as an influencer. Brands will often ask for a media kit after the initial point of contact. So make sure you have yours ready!
That said, let’s break down what potential partners should be able to find in your media kit:
Bio - Approach this as the ‘About Me’ section of your media kit. Here, you’ll want to sell yourself to the brand or company you hope to partner with. Dive into your content niche and your goals as a content creator. Be sure to make it personal so that you stand out!
Platform Overview - Outline your follower and subscriber count across all channels alongside your average engagement rate for each social media outlet. Include monthly average page views or unique visitors per month for websites/blogs and all supporting digital mediums.
Audience Demographics - Share the specifics of your audience makeup. Brands are looking to see if your audience matches their brand demographics so that they can leverage your following. If your demographics differ across social media channels, be sure to specify.
Previous Campaigns & Results - Your media kit can double as your portfolio. Preview your previous collaborations and partnerships and make sure to provide campaign metrics so brands can gauge the level of success.
Good Design - Make sure it’s visually appealing and looks professional! This might be a brand’s first impression of your work. Design it to fit your overall brand aesthetic.