Black Friday is the most popular shopping day of the season in the US, with almost $13 billion in online sales this past Black Friday and Cyber Monday. We're marking our calendars with the big days this year for both marketing and shopping efforts.
Black Friday: November 29thCyber Monday: December 3rd According to Swirl McGarryBowen, "Global shoppers buy earlier throughout Black Friday Week, and 50% of holiday shopping was completed by December 3rd, 2018." Skipping the prep is not an option when it comes to planning your marketing strategy for these major shopping days. Today, we're sharing our Holiday Marketing Checklist for you to get down and plan!Here's a timeline of how to prepare for these shopping holidays – start early to help you get the best results from your sales and campaigns.
Aside from optimization, it's also a good idea to update your website and make it festive. Incorporating shipping discounts (ex: free two-day shipping) is another way to boost holiday sales and decrease abandoned carts.
The holidays can be a stressful time for small businesses, so we hope these tips and best practices will help you to run things a bit smoother! We've also created a Black Friday / Cyber Monday checklist that you can reference to make sure you're staying on track. Happy holidays!