Two Weeks Away
Create Brand Assets: Great visual content is how you win Black Friday/Cyber Monday. It’s the engagement clincher that will captivate consumers and drive them to your products and services. Boosting your sales with great graphics, sales banners, and thoughtfully designed ads should be in the preparation stage with a few weeks to spare. You’ll want time to iterate, make changes, and of course, begin marketing well before Black Friday and Cyber Monday. Our StoriesEdit design app offers great free templates to create brand assets for your grid and Instagram Stories that will quickly and effectively enhance your social media marketing.
Write Campaign Copy: Great editorial content for your holiday blogs, brand assets, ads, and product descriptions is the perfect one-two punch to your brand assets. Start writing engaging brand copy for all your holiday-related campaigns. Keep your brand voice in mind while tapping into the spirit of the holidays. If necessary, outsource this work to a good freelancer or contractor if you’re overwhelmed.
Related: The ultimate guide to writing better captions.
Email Marketing Prep: Email marketing is one of the best ways to keep your existing and potential customers informed. Emails and newsletters are HUGE during promotional periods. Make sure they’re packed with all pertinent information related to your promotion, offer links to buy pages, highlight coupon codes, and provide details on sales dates & times. Be sure to segment these emails so that VIP customers receive special deals or early access to products, and potential customers are offered inciting deals that will make them become loyal customers after the shopping holidays.
Setup Analytics Tracker: One of the things you’ll need to do to gauge your success and help plan for next year, is activating an analytics tracker. Be sure to set up a great tracking tool like Google Analytics before your holiday campaign kicks off. Google Analytics will keep you track of how your web traffic influences sales and which aspects of your campaign performed the best. Additionally, if you’re a paid PLANOLY user, your analytics tool is already built into your plan and is viewable at any time. This will give you insight into the impact of your social media strategy and how your engagement levels increased, where they've increased, and where/how you can be more impactful in future campaigns.
One Week Away
Activate Loyalty Program: One week removed from Black Friday is when you want to activate your loyalty program. Start offering early access to pre-orders or sales to your VIP customers. Make sure they feel loyalty to you and your brand. Create digital coupon codes or open up sales pages early and let preferred customers shop before anyone else. This is how you continue to build trust within your community and strengthen your brand appreciation.
Create Contingencies: No matter how great you plan for these shopping holidays, you have to expect some things to go wrong. That’s just what happens when you’re running a business. Start forecasting what might go wrong. What if you run out of inventory on a certain product, or if one of your coupon codes is defective, or your website starts experiencing issues. Think about how soon you can get more stock from your supplier, or how you can deal with web issues, and ways to troubleshoot server issues. Think about what could happen and create contingency plans just in case you run into any unexpected issues.
Schedule Your Content: With just a week ahead of your busiest season of the year – start scheduling your content! Get out in front of the work you won’t have time to do when November 27th hits. Our entire mission with PLANOLY is to simplify social marketing for small businesses and creatives by providing a tool that helps them get ahead and gives time back for a change. And there won’t be another time over the next year where you’ll need every free second you can get. Take advantage of our scheduling tool and auto-post feature so that you can focus on fulfilling orders, managing customers, and bookkeeping. Simply add all your holiday campaign content to your PLANOLY mobile app or web dashboard, schedule a date and time to post, and that’s it – it’s that simple.
So there you have it! A month-long guide to prep your business for Black Friday and Cyber Monday like a pro! Thoughtful strategic planning ahead of major holidays is a sure-fire way to net the results that will grow your brand and expand your customer base.
During this extremely busy time of the year, make certain you’re leveraging all the tools at your disposal – including ours! Be sure to schedule all your Black Friday/Cyber Monday content with PLANOLY and upgrade your link in bio by creating your digital storefront with sellit today!