When's the Best Time to Post on Instagram?

    November 18 2020

    When's the Best Time to Post on Instagram?

    November 18 2020  |  Best Practices , Social Media , Instagram Planner

    PLANOLY - Blog Post - Best Time to Post - Feature Image

    The question we get most often from our users is “when is it the best time to post on Instagram?” Normally, we say, we have a built-in feature to help you with that! But today, we’re lifting the curtains for everyone around the globe to share when it’s the best time to post your photos and videos on your Instagram feed to get the most engagement. 

    We sat down and analyzed thousands of anonymized posts made by Instagram users on PLANOLY.  Factoring in likes, comments, saves, and followers, we were able to find the best time for you to post your Instagram content for each day of the week. 

    If your brand or business is trying to reach new audiences in other cities, you can test new times for your content optimized for their time zone. Scroll through the best time to post for our top cities – it may surprise you!

    PLANOLY - Best Times to Post - Infographic

    The best time to post metrics are not only ideal for increasing your overall engagement, but also to help you understand when to post the most important content for your brand. Maybe you’ve noticed that videos don't work well on weekends. Perhaps you're trying to drive more sales during the weekdays in a new market. The answer is to test new posting times on Instagram! Knowing the best time to post for key cities will give you the edge you need to engage your audience or future customers at the exact time they’re checking Instagram. Being able to pinpoint when your followers are most active will give you insights into your top time zones and your most engaged markets. 

    Use PLANOLY's Best Time to Post Feature

    Using Instagram planning and scheduling tools like PLANOLY also means you never have to worry about remembering the "best time to post." You can preset quick scheduling times or use the built-in Best Time to Post feature to plan with ease. To learn more about using the Best Time to Post feature, head here!


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