Karen Rosalie is a photographer, artist, and founder of Rosalie Agency & Rosalie Studios - a creative agency and photography studio in DTLA. She shoots clients such as Marianna Hewitt, Almay, and Cara Santana...to name a few. Her work is beautiful and mesmerizing - she's mastered capturing quality content for beauty brands on a continual basis, creating campaigns, and delivering exactly what her clients need. Read on to learn her photography process, creative strategies, editing tips, and more!
Hi! I'm a photographer based in Los Angeles and I own a creative content agency where my team and I create campaigns and social content for brands. I decided to take up photography in 2011 because I love that photography can bring an idea to reality — it's the most fulfilling thing for me when a vision comes to life.
I've always been interested in the female narrative and it shows a lot in my work. I love that a woman can be so multifaceted. I explore a lot of that in my work— my photos used to be super edgy and dark and now I'm bringing the femininity back.
I first started Rosalie Agency two years ago because I realized there was a huge need for daily content, and I figured out a streamlined way to create monthly content for my clients so they never run out of things to post. Once I started my company, I also needed a space where I have the freedom to create a diverse range of work for my clients— from highly produced campaign photos to more lifestyle product shots, and Rosalie Studios is the perfect place for that. It's also nice to enable other photographers to create amazing content because they can rent out my space and use all my props that I use for product styling. It's extremely exciting for me to do what I do because I'm genuinely a fan of my client's products. When someone from a brand I recognize (like Almay, Benefit Cosmetics or Kate Somerville) reaches out to us to shoot content, it's a dream come true. I also love working with Cara and Marianna because they're also business women so I learn a lot from them. Most of my clients are business women who own small to medium beauty brands. I have a lot of respect for them and it's fun for me to help bring their visions to life.
I never shoot without a shot list and mood board. I'm super organized on set and I like to time things out to the minute so we don't waste time on set. A mood board and shot list just helps everyone be on the same page because when you're trying to create an aesthetic for the first time, you need a centralized point of reference.
I have an ongoing task list that I keep, using Stickies on my desktop. I'm constantly updating that list and taking off things I've done. If I don't have time to answer an email but I've read it, I'll mark it back to unread so I'll remember to go back and reply. There are so many moving parts to running a business that things can easily slip through the cracks if I'm not meticulous about everything!
The more content the better! I think it's all about consistency when it comes to Instagram. It doesn't matter if you have a great photo (and it could be the best photo in the world), but once you post it, people will be wondering what's next. That's why my clients keep coming back to me because I give them 15 or 30 photos a month and they don't have to worry about what to post next. I always recommend my clients plan ahead and think about what they want to post for next month and we'll schedule it out to shoot so they're always a month ahead.
Once I send them the photos, my clients will add them to their PLANOLY and plan out their feed for the month. It's also super helpful for me because my clients will send me a screenshot of their PLANOLY and I can advise them on how to arrange their photos for the best grid. I think using a grid planning app like PLANOLY truly gives them a peace of mind because the last thing you want to worry about is what to post next.
You'll get better. When I first started, I worked with a lot of photographers who would critique my work harshly, and while it pushed me, it was also incredibly debilitating. I always share on my Instagram that photography is a craft and the more work you put into it, the faster you'll get better.