One of the fundamental building blocks of design is typography. So what is typography? Some say it’s the most important element of design. One definition describes typography as “the art and technique of arranging type to make written language legible, readable, and appealing when displayed.” At face value, you might think this is just picking a font and going from there—but typography is so much more! It’s everything from the typeface you choose to the style of that typeface to the space between the letterforms and how they interact with one another. Typography can make something more readable or more intriguing. It can evoke emotion and make what your reading seem approachable, trustworthy, or fun. Here are a few basic terms to provide a “baseline” for your typography journey—pun intended.