In April, the clean, vegan, cruelty-free, and safe for sensitive skin color collection, Tower 28 celebrated its first anniversary. And for only being around for one year, the brand has amassed a cult following.
Founded by Amy Liu, a former beauty marketer, Tower 28 looks to California beach culture for inspiration. The team likes their beauty products the way they like their beaches: clean, full of sunshine, and for everyone! From creating product colors to designing packaging, the natural beauty of the sand and water is their forever muse. Even Tower 28’s latest launch, Bronzino, an illuminating bronzer balm inspired by that magical moment when the sun sets over the ocean, is a clear indication of that consistent theme.
While clean ingredients are at the heat of the brand, Tower 28’s hashtag #ItsOkayToBeSensitive aligns with its ethos, which is designed for sensitive skin, made for all.
Here, Liu reveals why passion and authenticity is king, the importance of reiterating their ingredient philosophy, and the reason behind identifying and engaging with influencers and industry leaders early on was paramount.