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Feeling a bit flustered because of clutter in your life? Then you have to meet Beck Wadworth, the Queen of An Organised Life who can motivate and inspire you to get things back on track, and all while doing it beautifully. Beck values the importance of organization and is helping others keep their lives productive with her brand, which offers the most lovely stationery products and constant inspiration. Her keen aesthetics is highly attractive, bar none, and you can't help but be drawn in.
Hi, Beck! What made you decide to launch this high-end stationery and lifestyle brand and how has it evolved since you first started your company?
Where do I start? When it comes to organization, I have always been super nerdy. I'm a self-confessed perfectionist and organizing my life just keeps my stress levels lower and makes me happier! I always relied on a diary year after year to write down my important dates, lists and goals; however, I could never find a planner that was functional yet had an element of style to compliment my monochrome and minimalistic aesthetic. This was when An Organised Life was born. In late 2013 I launched the first AOL diary, which sold out in 3 weeks. Since then the brand has grown and now includes a variety of stationery products such as diaries, calendars, notebooks, etc. that are sold online and in 70+ stores. As a very realistic person, I have taken my time to create quality products and to learn all the in's and out's of the business along the way. I have been very hands on and still am to this day. I think it's important not to rush anything. Patience and hard work can go a long way.
We are obsessed with your clean design and aesthetic. Are your designs a reflection of your personal style and what is your design philosophy?
Yes definitely! My personal style and my creative style is very clean and minimalistic. From my wardrobe which is refined and all about classic silhouettes, to my apartment which is all monochrome with clean lines and a touch of greenery -- everything in my life is streamlined with this vibe. My design philosophy is to create functional yet luxe products with a minimalistic and clean aesthetic. I'm a big lover of less is more.
You're from New Zealand and currently reside in Sydney, Australia. What is your favorite thing about living in Sydney?
Yes! I'm from a small country town in New Zealand called Marlborough. I absolutely love it to bits there and my family all reside there still, however at the moment Sydney is the place I need to be both personally & professionally to let my brand grow & to be exposed to new opportunities. It's such a fun city to live in and I'm constantly inspired by the people I meet here. Everyone is super hard working but also very supportive of each other. Although I melt during the summers, I adore the sunshine and beaches in Sydney. I feel like I'm on holiday on the weekends when I leave my Bondi apartment to visit all my local favorites including Bru (for breakfast), Harry's (for lunch) and Porch (for a cheese platter and wine).
How do you maintain your Social Media and keep it consistently in line with your brand? What are your top tips for communicating your brand through Instagram?
Social Media is such a huge part of branding these days. It's important to remain consistent, to know your point of difference and to have some sort of strategy in place. From your tone of voice to your imagery -- own your space and use your point of difference to your advantage. For me, I want my customers and followers to come to me for a reason and to feel they get something out of my content. The organization is my key focus. However, I also have a signature aesthetic that remains consistent as well. Quality over quantity!
Aside from your blog, you're a contributor for Vogue Australia. What does your role encompass for Vogue Australia?
Yes, I was lucky enough to come on with the Vogue Australia team as a contributor for their Spy Style Blog in late 2015. Role wise, I create content on organization with a fashion tone.
Your entire brand is based on the term "An Organised Life." How do you stay organized personally and professionally?
I have always been an organized person. For me, it makes life easier & less stressful. I love routine and to do lists, and I also find time management and prioritizing some of the most efficient ways to organize my life both professionally & personally.