It's been a busy start to the year at PLANOLY HQ, but beyond that, we're so excited (and humbled) to have had the opportunity to engage with our community offline. If you've been following us on Instagram, you've probably caught a few glimpses into what we've been up to over the last couple of months. Today we're sharing a look back at the many events we've had the honor of attending (and planning!) here in Austin and beyond.
The year started off with a bang thanks to our partnership with General Assembly (@generalassembly), who graciously hosted our first ever ATX Influencer Panel moderated by our very own Priscilla Castro. Panelists included local legends Jane Ko (@atasteofkoko), and Paola Mathé (@findingpaola). Guests enjoyed treats from Bare Snacks and sips from Le Grand Courtâge, Health-Ade Kombucha, and Austin Cocktails. Catch the full recap story here.
As February kicked off, we had the opportunity to join our friends at Bloguettes who launched their conference, The Workshop. Our founder Brandy Pham joined the lineup to discuss the importance of Instagram Stories in your marketing strategy. And as an official partner, PLANOLY also hosted an immersive lounge that was practically made for social media opps. Get the full run-down of The Workshop here!
Shortly after, we packed our bags and headed east to officially launch our latest product StyleLink.it, which enables content creators to monetize their Instagram posts! To close out the fashion week festivities, we partnered with The Sosta for a #gramworthy brunch with some of New York's most prominent fashion influencers and professionals. Attendees enjoyed a delicious brunch (breakfast carbonara, anyone?) and drawings courtesy of our guest illustrator Laura Supnik. Discover the recent recap here.
A week later, we headed back to our home in Austin to join and connect with lots of local Texas bloggers and content creators at Thrive in Downtown Austin. For two days, we hosted a flower bar for attendees, took notes on tons of amazing panels covering monetization, brand partnerships, content planning, FTC disclosures, and so much more! Not only that, our very own founder, Brandy Pham sat on a panel with some fabulous boss women, including Austin's very own Hayley Swindell of The Refinery to talk about having a work-life balance and working smarter, not harder. Learn more about Thrive and their events here!
After Thrive, we hit the West Coast to the lovely shores of Long Beach, CA to join 500 powerhouse Latina women at this year's We All Grow summit. We met the founder of WAG, Ana Flores, during the Bloguettes workshop, and were invited to come and teach two sessions on "Tapping Into Your Influence's Power and Monetizing Your Instagram." We packed the entire boardroom for our mentor session (hosted by our brand partnerships manager, Priscilla Castro), and connected with so many amazing women from all across the U.S.! We caught some sun while networking and digging into some insights on the female entrepreneurial space at the beautiful Hotel Maya in front of the Long Beach shore. Find out more about We All Grow here.
Back in Austin, our fearless founder Brandy Pham took center stage as a speaker at Social Media Week Austin. During her presentation, she shared more on the story of PLANOLY along with her learnings and best practices regarding all things Instagram. You can catch highlights from the inspiring event on our social media channels and learn more about SMW ATX here.
We gained even more momentum heading into March! For starters, Brandy was invited to join an incredible line-up of mentors and panelists for Create & Cultivate and Fossil's #WomenToWatch SXSW activation. Brandy then mentored an inspiring group of women - you can even see who she nominated as a woman to watch on Create & Cultivate's website.
Shortly after, we focused our attention back on StyleLink.it for another intimate brunch event for SXSW. We gathered some of our favorite Austin influencers for a gorgeous, outdoor brunch at South Congress Hotel. Guests enjoyed live fashion-illustrations by Vogue Vignette (@vivavoguevignette) and goodies from amazing brands including NYX Cosmetics, Otherland, and more! Catch the highlights by perusing our hashtag #StyleLinkItSXSW and read the full recap here!
As we dove right into Spring, we wrapped up March with a two-weekend sugar rush in New York City for Dessert Goals' NYC Dessert Fest. With the Manhattan skyline behind our booth, we helped the Dessert Goals team host a fabulous StyleLink.it Disco 'Gram Garden. All of the guests could come and take pictures of their amazing desserts with our art boards and table setting props. Not only that, but we gave them a few pointers on how to properly food style with some help from Sugar & Cloth's lovely party props, as well as some props from our friends at Hadron Epoch. Not even the cold and snow could shut this disco dessert party down! Learn more about Dessert Goals here. Needless to say, we're just getting started and can't wait to see what's in store for Q2. A huge thanks to our community and collaborators - PLANOLY wouldn't be what it is (or as much fun!) without your support!