Breanna Pair is the creative mind behind Thrive, an online and offline resource for influencers and bloggers. Breanna began blogging in 2011, and fell in love with it because of the community. After a few years of blogging, she saw a need for resources and knowledge to help influencers turn their blogs into full-time businesses. Breanna now travels the country with her husband in an adorable travel trailer where they work from the road and meet with bloggers throughout their travels. Read on to learn how she plans the conferences, advice for influencers, social media tips, and more!
Hi Breanna! Please tell us about yourself, your background and how you came up with the idea for Thrive.
To tell you all about me we'd need to grab a big cup of coffee, but I'll try and keep this short and sweet! When my husband and I got married in 2010 I was still going to school for graphic design, and I had just started my lifestyle blog. We moved about 4 hours away from friends and family right after we got married so not only was the blog a fun hobby, it was a way for me to keep in touch with friends and family. I ended up going to some blogger meetups and made so many blogging friends that I was hooked! The community is what has kept me in the blogging world for 8 years now, and they're the reason Thrive was started. My friends were all hitting the point in their blog where they either needed to learn how to make some money from it or just let it go as life was so busy and running a blog is a lot of work. There was a need for blogger training in Houston, and so the idea of Thrive was born!
Tell us more about Thrive. What is its mission and purpose? Who is it for? How has it grown since you first started?
Thrive is an online community and in-person conference for bloggers and social media influencers. We help bring tools, resources, and up-to-date information to them so that they can be successful. Thrive started in 2014 and we are currently planning for our 5th annual conference in March 2019! It has grown far beyond what we thought it ever would, and we are now offering courses, ebooks and free resources on our website and our private Facebook community.
Planning a conference is a huge job to take on! What has made Thrive a success and what have you learned through the years about putting a big event together?
Our community has been so supportive and it's what keeps me and my team going. We are very passionate about bloggers and we want them to all have success. Everytime we hear a testimonial or someone saying how because of something they implemented that they learned from us it changed the game for them - that's what keeps us going and pushing us to bring amazing content every single time. If there's anything I've learned in the world of entrepreneurship it's that you need to have a tribe that supports you, and a tribe that you can support as well.
What is your advice for influencers looking to grow their blog into a full-time career?
Plan. If you fail to plan you're planning to fail, and that is the truth. Get organized, get your domain name and all of your social media handles locked down, and plan quarterly. Blogging isn't something you can just "wing" if you're wanting to make it a full-time career. You have to treat it like a business.
What are your top three tips for upping your Instagram and Social Media game?
- Be consistent. Show up for your audience every day.
- Care. Care about your audience and be strategic about the content you're sharing. Are you giving them something that is of value to them? And that can mean different things for different people! Entertainment, tutorials, fashion advice, just being someone funny they follow on Instagram. Give value no matter what.
- Engage. Engage with your audience and with others! If you are showing up and commenting on others pictures and replying to your own comments this will help you grow and show that you are real and care about your community (rather than just caring about numbers).
You're currently traveling around the country with your husband. Sounds like an exciting adventure! Tell us more about that and why you decided to forego staying in one place.
We both got the travel bug after seeing another couple sell all their belongings to travel around the country in a travel trailer. And that travel bug stuck with us over the next few months as it kept getting brought back up in conversation. We were able to save really hard for a year, and continue working from the road so we decided that we would do it now while we can! We don't have kids yet, and our vacations had been just traveling to see family and we felt like we were missing out on seeing so much of the country and going on fun vacations. We're so grateful that we're in a position to do this. This isn't a permanent thing though - we left in July 2017 and our plan has been to go for one year. We can't believe our time is almost up!
What advice do you have for people in your field who are interested in starting something like a conference or movement?
Do your research. Look at what other conferences are doing and other ones that are in the same field as you. How can you be unique and provide value to those that would come to your conference, event, or follow along and support your movement? If you're passionate about something then you'll take the time to plan it out and see if it's a good idea for you to take on or something you need to support someone else that's doing something similar. If you can't take the time to plan it out, then it's probably not the right time. Once you've planned - don't be afraid to go for it! Talk to your tribe, trust your gut, and be prepared to put in the work. Just like starting any business, it's going to take a lot of work.