Successful chef and nutritionist Tara Sowlaty Lehrer admits there's not much structure for her when crafting content. "I pay attention to what I'm going through in my daily life," she says. "I like to genuinely share in the moment what I'm doing and what I'm up to. That entails a lot of my cooking, home stuff, my dog, and some of my lifestyle tips. Also, naturally, I'm pregnant, so I've been sharing that as well. Not really strategically, more because I'm trying to share information with other people if it's helpful."
So what's Tara's social media resolution for 2021? "I want to continue sharing my recipes," she says. "I'm a trained chef and nutritionist, so I've always wanted to write a cookbook and that's definitely one of my plans and goals for the coming year. I'm not someone who talks to the camera, but I want to continue to share and be vulnerable. I want to be a source of inspiration. I like being helpful to people in any way and that's what I love about social media."
Founder and creator of Pagerie, Mandy Madden Kelley's content resembles who she is and what she believes in. "One place I draw inspiration from is the skin and the human body. Also, I love looking at modern architecture. Specifically, the Bauhaus movement, which is about stripping away what's not necessary and that definitely resonates with my work."
Stripping away what’s unnecessary rings true to Mandy's content resolution for 2021. "I want to let go of this idea of creating something perfect and be more spontaneous. I love art and I love creation, but sometimes I get so much inside my head. Another thing I want to focus on in 2021 is to document more of my life. I've made this transition in 2020, but I want to double down a little more in 2021 – where I share my everyday issues that I face as an entrepreneur and as a mom."