Professional makeup artist, non-toxic and eco-friendly product connoisseur Katey Denno takes inspiration from a wide array of places when it comes to social media. "My followers are always into learning about new clean beauty products on the market, so I'm generally on the lookout to bring them that info," she says. "Sometimes it's a follower who asks for specific help, whether it's mastering cream blush application or figuring out the best placement for her eyeliner that sparks me to make a video. Other times it's something I see in nature, like a fire-y sunset, that has me running home to replicate the color palette on my face."
So what's Katey's social media resolution for 2021? "I plan to assign myself dedicated times during the day when I'm allowed to create content and scroll, instead of feeling like I always need to be creating content. And/or allowing scrolling to be my default downtime. I want to make sure I actually schedule this out and stick to it!"
Founder of She Just Knows, a curated e-commerce shop of home goods, clothing, and accessories, Tracy Scheer is constantly browsing the internet for newness. Think interesting brands, retailers, and pop culture. “In addition to Pinterest, I use Instagram as a huge source of inspiration as I’ve spent the last year or so really curating who and what I follow,” Tracy dishes. “I only follow accounts that make me feel good, and have unfollowed those that make me second guess myself or feel any sort of negativity.” This year, Tracy became very vocal about politics, something she never set out to do. “I have no intention of keeping quiet on issues that matter to me now or in the future.
So, naturally, Tracy’s social media resolution for 2021 aligns with her progress in the year prior. “I want to keep discussing issues that matter. Put real thought into what I’m putting out and make more of an effort to streamline content. I also want to put out things that others will be interested in and is of good quality. Whether it’s something related to social justice, tips for making their home feel more personal, beauty products that have worked for me, or just weird things I come across and want to share, I want to make people’s lives just a little bit better or easier, if I can. Creating a community that trusts me in all areas is something I strive for and will always continue to work towards.”